1910: RIDER / ARTIST OWNED & OPERATED — PAST, PRESENT, FUTURE EMBRACED

Nov 12, 2025 – Jamie Lynn, Founding Words – “1910 was born from humble beginnings — building something from the ground up with passion, creativity, and people who care. In 2019, longtime friends and collaborators — Schoph, Scottie Daniels, and I — saw a fork in the road and decided to create our own path. Guided by friendship, heritage, and hard-earned knowledge gathered from years of experience.

As the industry became stale and oversaturated, we saw an opportunity to build something real again — made with purpose and meaning. What started as the love of making art began to connect through magnetism because it wasn’t offered anywhere else. That creative energy pulled us forward — through a new door, guided by the same breath. That pulse has evolved into a movement — one that pushes beyond the canvas and into the mountains.”

The launch of 1910 Outerwear marks the next chapter: finely balanced gear designed to keep you warm and dry in the harsh environments where we ride. Designed and tested by science and soul, each piece is built with technical intent and earned knowledge from decades of snowboarding.

For co-founder Schoph, the vision was shared from the start:

“After over two decades as an artist in this industry – and coming from the north of England, where there are no mountains but no shortage of drive, I learned early on that passion builds what geography can’t. It felt like the right time to stop asking for a seat and build our own table. 1910 is 100% rider and artist owned, created by the same community that shaped us.”

New Day Breaks

1910 now welcomes lifelong friend, musician, and rider Ryan Immegart — Volcom’s first sponsored snowboarder, and former Chief Marketing Officer — as shareholder and General Manager. Ryan brings decades of experience in brand building, product and operations, helping guide 1910’s growth with a thoughtful and resilient hand.

“I owe everything to this culture — it’s where I started and what’s always kept me grounded. After decades in the industry, it’s rare to find something that still feels pure, built from love and passion rather than hype. What Jamie, Schoph, and Scottie have created with 1910 embodies everything that make snowboarding so special to me. To be welcomed home by them and the 1910 family is deeply humbling, and I’m honored and motivated to help carry that vision forward.” — Ryan Immegart, GM & Shareholder, 1910

Together with a tight, dedicated crew based in Santa Ana, CA, and long-time 1910 Advisor Tom Ruiz — a respected industry veteran and the current GM of Seager — the brand is well positioned for the future.

Rep Force, Distribution & Partnerships Expanding Worldwide

USA:

1910’s U.S. sales force is truly best-in-class — a crew of long-time industry veterans who’ve helped shape the culture from the ground up. Collectively, they represent some of the most respected brands in the business and bring decades of shared history to the table.

The sales rep force includes Clint Graham, Randy Walker, Darren “Dagwood” Madrigal, Ken “Skindog” Collins, Joey Sicilano, and Brian Mack, among others — representing some of the most respected brands in the industry.

This crew’s deep understanding of the culture, combined with genuine relationships built over years on the road and in the mountains, ensures that 1910’s wholesale growth remains grounded in authenticity, trust, and respect.

Canada:

1910 proudly joins the Timebomb Trading Inc family, home to brands like OBEY, Dragon, Dark Seas, and Stance. Together they bring best in class distribution, wholesale, e-commerce, and marketing support, along with a deep cultural connection to our extended Canadian community.

“We’ve been fans of Jamie and Schoph for years. They’ve always stood for what’s real in snowboarding,” says GMAN & Nick of Timebomb. “1910 isn’t just another brand. Its rider owned, built from passion, and backed by a dream team. The brand is about to blow up, and people want to support the real ones right now. It’s a return to why we all started doing this in the first place.”

Working closely alongside respected Canadian sales agencies Heatseeker and Nomad, 1910 is ready to level up —focusing on longevity, and meaningful partnerships.

UK / EU:

The torch is carried by long-time friends Andy McAuliffe and Richie Jones, whose shared roots in snow, art, and music make this partnership feel like a reunion decades in the making. Andy’s background with Lib Tech, Smith, and Spy meets Richie’s digital and D2C expertise through his experience building vast, which has driven over $250M in GMV for brands like Yeti and Santa Cruz. Together, they’ll lead the launch of www.9teenten.eu, with full wholesale distribution opening in 2026.

Japan:

Long-time partners Nineball Distribution — who also represent Former and Wasted Talent — continue to hold down the scene with their genuine connection to Japan’s surf, skate, and snow market.

About The People

1910 has always been about people — friends who became family, artists who became riders, and riders who became storytellers. What started as a few friends chasing storms and sketching ideas has grown into a crew driven by creativity, connection, and the spirit of paying it forward.

As Jamie puts it, “The best thing we’ve learned through all this is that snowboarding gives us purpose, freedom, and connection. Now it’s about passing that on — building something that gives others the same chance we had. Paying it forward isn’t a slogan; it’s the spirit that built this whole thing.”

The 1910 Family isn’t built on legalese — it’s built on belief. Every person involved brings their own spark to the fire, shaping a movement that’s pure and alive.

Tosh Krauskopf from Smithers, BC, and Brayden Charette from Mt. Baker, WA bring raw energy, style, and soul — riders who embody what 1910 stands for both on and off the board. Long-time friend and 1910 Ambassador Pat Moore adds depth and experience to the mix, representing the bridge between generations and the enduring connectivity of sliding sideways on snow.

Alongside Jake Langston (Mammoth), Devin Tubbs (Mammoth), Sawyer Reivich (Socal via Satellite Boardshop), and Dante Madrigal (Laguna Beach SSS ripper), this growing crew reflects where we’ve come from — and hints at where it’s all headed. The 1910 Family will keep evolving, guided by the same creative spirit that kicked the door open.

Community First

1910 continues to grow from the ground up — supporting grassroots events, shops, and crews that do it for the love.

Next up: 1910 Presents Mammoth Opening Weekend with Spliffriff, I Forget, and Eighth Ball, happening November 14th at Liberty Bar in Mammoth Lakes, CA.

1910 is also proud to partner with the all-inclusive Part Time Babe Club, supporting meetups across all four of their hubs this season — helping amplify connection, progression, and belonging within the women’s riding community.

Additionally, 1910 and Mountain High Resort are teaming up on new local initiatives that celebrate art, music, and snowboarding’s shared roots.

Capping off the year, 1910 will curate an Art Installation at the Rockstar Energy Open in Breckenridge, CO (Dec 19–21) — merging snow and art in true 1910 fashion. Looking ahead, a new 1910 Art Show will open January 31, 2026 in Nelson, BC — details to come.

Beyond that, 1910 will proudly get involved with Homesick at Stratton Mountain this March — As well as the Northwest Banked Slalom events in Jamie’s home state of Washington. 1910 also recently partnered with The Bomb Hole on a special charity raffle, with all proceeds going to the documentary WAYWARD – How Women Changed Snowboarding. Listeners can learn more about the project in Episode 234 featuring Mia Danielle, and stay tuned for Jamie Lynn’s upcoming Quickfire Interview, rolling out soon.

More to come.

Collaborations

In sync with its rider-and-artist-owned DNA, 1910 continues to build meaningful collaborations rooted in shared values and respect for craft. These projects aren’t about chasing logos — they’re about connecting with people and places that move the culture forward.

Some of these collaborations are long-running — like Jamie Lynn’s annual pro model with Lib Tech, a continuation of one of snowboarding’s most iconic partnerships, bridging decades of art, progression, and style. Others mark new chapters launching this year and next.

Baldface Lodge will release a limited-edition capsule featuring a special 1910 graphic available exclusively at the lodge — a creative tribute to one of the most legendary backcountry destinations on earth.

A partnership with Dragon Alliance launches next year, blending Dragon’s optical innovation with 1910’s art-driven aesthetic to create a google that lives equally in the mountains and in the culture that surrounds them.

The collaboration with Dragon Lodge — the independently run snowboard haven in Tignes, France — continues to highlight the shared spirit that both crews live by. This partnership embodies the cross-pollination of art, travel, and riding that sits at the brand’s core.

Rounding it out, 1910 continues to connect with like-minded brands, creators and makers including Deathgrip Gloves, Bent Metal Bindings and House of Maiden — each partnership a reflection of community over competition.

All The Best

As 1910 continues to grow with purpose, its debut outerwear collection — built to The Storm Standard — is being shown to wholesale partners now and will be available to consumers in September 2026. It represents more than technical outerwear; it’s the next chapter in a story built on friendship, creativity, and the belief that snowboarding’s independent spirit still has miles to ride.

BORN ON CONNECTION

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PAST PRESENT FUTURE EMBRACED

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