CAPiTA Snowboards is proud to partner with legendary pro snowboarder Kevin Jones in celebration of the 25th Year of The Black Snowboard of Death series, and share the origin story of the snowboard which has become an icon in the CAPiTA Collection. The Black Snowboard of Death is the only series to cover the entire history of CAPiTA.

In the late 90s and early 2000s, Kevin Jones took snowboarding by storm. When Kevin strapped in, it was heavy. From being named a multi-time Rider of the Year winner, claiming nine X Games Medals while filming multiple iconic video parts each season, to gracing the covers and pages of magazines worldwide—Kevin Jones had undeniably achieved superstar status.

It was here where Kevin was looking to shake things up, and make a change in the industry. The idea, to join forces with a group of friends to start CAPiTA Snowboards. The first board introduced would be, The Kevin Jones Black Snowboard of Death.

As snowboard history goes though, Kevin ultimately took a different route. The original samples of his CAPiTA pro model were placed in the archives, never shipped and the series name was shortened to simply, The Black Snowboard of Death.

Twenty-five years later, after Kevin reconnected with CAPiTA recently, this video shares the previously untold story of the origins of the Black Snowboard of Death in celebration of CAPiTA’s 25th year and the Kevin Jones Black Snowboard of Death pro model offering in a 159cm size.

Produced by Mark Dangler
Filmed and Edited by Kevin Nolan
Additional Footage by Kyle Schwartz
Archival Footage Provided by Mack Dawg Productions and Standard Films