You might have seen Juho in Loser 4 Life, the  latest video from YES crew (can’t miss him, he’s wearing a mankini in a clip or two clips) so read on to know who he is after seeing just about all of him.

Name: Juho Laine

Age: 24

Social Media Handles: Instagram is juho_laine and TikTok is kingoffinland666

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Hometown: Lempäälä in Finland

Home Mountain: Hervanta. This place is long gone already. Now I ride quite a lot in Absolut Park

Sponsors: Yes Snowboards, Deeluxe Boots, Pit Viper, Absolut Park, SkiWorks, Park Works

Stance: Goofy

Setup: I change them all the time haha. I enjoy trying different feeling boards and angles. But lately I’ve been riding most the Yes All In board, AirMaster bindings with angles something like backfoot 0 or +3 and front foot between +9 to 12. Stance width I don’t know. Never measured it. And will be riding Deeluxe ID Y-20 boots.

Year You Started Snowboarding: 2006 with a tiny plastic board at my home yard. 2008 I was first time riding actual snowboard on a resort.

What or Who Got You Into Snowboarding? I saw a snowboarder on a local resort and instantly wanted to try. And later saw some videos of Torstein Horgmo and then wanted to snowboard even more.

How you got your first snowboard? First time I saw a snowboard I instantly wanted to try but it took multiple years before my parents agreed to it because at that time it was some recommendation not to get one for a kid under 11 years old or something. I think board brand was called Stuff but no idea of the model.

A monumental Snowboarding moment that you’ll never forget? As a kid I was really hyped on big tricks so maybe Torstein Horgmos first triple at X Games Big Air.

Best Contest Result: Finnish nationals big air  bronze maybe. Competitions were never too successful for me.

Biggest Fear? Being a loser, in a bad way

A time where you should have died but made it out unscathed? We got stuck on a zipline with a friend not really strapped in the harness over a gravel road. Like maybe 6-7m drop and when my friend got saved I bounced even higher. Probably not lethal but it would have been bad haha.

Favorite Video Part of All Time: Halldor Helgason Dayumm part from 2016

Biggest Inspiration: Halldor, Rene and Torstein

Steel or Powder? Powder for sure!

Go To Trick? I like doing these bs cork 3s / rolls with method. Just feels so floaty and comes around so nicely most of the time. On rails go to trick often is just a simple FS Boardslide. Not too hectic but looks and feels nicer than BS Boardslides in my opinion.

Least favorite trick? Switch back rodeo if I’m doing it. Because I really suck at them haha. Every time so far I pretty much just catch an edge and neckflip. If someone else does it, it’s awesome!

Most Underrated Rider: Really hard to name just one but Chaeun Lee compared to how skilled he is

Dream Sponsor: Lobster snowboards was the dream sponsor. So perfect. Otherwise I guess Monster or something. They seem to have a lot of fun in the team!

Interests Outside of Snowboarding: All sorts of things extreme, screwing around and spending time with friends, food.

Words to Live By: If you want to do something and can’t find a good reason not to, you should do it.

Shout Outs: My parents, from lobster Halldor and Geiri. Wouldn’t be here without them. And Team PerfectLanding!

Watch Juho in Losers 4 Life presents: Yesterday’s News by Yes Snowboards