Chad DiNenna

Cofounder of the brand Nixon watches the leading watch and lifestyle brand in action sports! ...

Chad DiNenna

Episode 98

Cofounder of the brand Nixon watches the leading watch and lifestyle brand in action sports! In this episode we talk early days of snowboarding, t-bolting boards, Snow Summit and Big Bear, Nixon Watches, boat parties, Tony Hawk, Nixon Jib Fest, running and selling a successful business and so much more. Chad saw a gap in the market when it came to watches and with his partner Andy Laats started Nixon. Join us as we sit down with Chad and learn about his journey from working as an intern at Transworld Media to launching Nixon whose sale to Billabong in 2006 for a substantial amount of cash not only took some pressure off of Chad but put the brand in position to become the global juggernaut that is is today!

Chapters –

0:00:00 | Intro | Early Days | T-Bolts | Snow Summit And Bear | Transworld Intern |

0:18:40 | Selling Snowboard Ad’s | Cappel Ad’s | Selling Nixon | The Boat Party | Watches |

0:40:24 | Nixon | Andy Laats | Raising 1 Million | Nixin? | The Importance Of Team |

1:00:05 | The Nixon Jibfest | The Full Circle Rail | Team Riders Pick The Team | Tony Hawk |

1:22:52 | Nixon Marketing | Formula To Success | Trouble In Spain | Name That Video Part | Pub Beer Crap Shoot |

1:44:05 | Connecting The Right People Together | Logo & Design | Hot Take’s | Selling Nixon | Thanks |

Show Notes –

T-Bolts

Nixon

Rodney Mullen swatch 1987 Tour

Nixon Jibfest

Nixon Jibfest Circle Rail

Thanks To The Crew

Shoutout to the Bomb Squad for fueling the show. Patreon members get to throw us questions, pitch topics, and keep the banter going.

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