Wille Yli-Luoma

Wille Yli-Luoma is one of those very few professional snowboarders to have been riding at their prime during what many consider the golden age of snowboarding. He was part of the Forum 8, moved on to film with Robot Food, and eventually made is way to filming with Volcom in one of our favorite videos of all time: Escramble. He was part of the Finnish invasion and left a stamp on snowboarding that will last for as long as we value style (forever). Learn all about Wille's time snowboarding and what his life looks like now as the owner and founder of Heart Roasters Coffee won this week's episode of The Bomb Hole!

Wille Yli-Luoma

Episode 260

Sep 16, 2026

Wille Yli-Luoma is one of those very few professional snowboarders to have been riding at their prime during what many consider the golden age of snowboarding. He was part of the Forum 8, moved on to film with Robot Food, and eventually made is way to filming with Volcom in one of our favorite videos of all time: Escramble. He was part of the Finnish invasion and left a stamp on snowboarding that will last for as long as we value style (forever). Learn all about Wille’s time snowboarding and what his life looks like now as the owner and founder of Heart Roasters Coffee won this week’s episode of The Bomb Hole!

Get yourself some Heart Roasters Coffee at heartroasters.com
(⁠For a limited time, use promo code “afterbang” at checkout for 15% off⁠)

Show notes featuring riders, videos, and more we talked about with Wille

Chapters
00:00 Intro
03:29 Finding Snowboarding In Finland
7:34 Early Sponsors
13:19 Ad (Bubs Naturals)
14:37 Forum
22:17 Robot Food
31:13 Filming Philosophy
52:47 Ad (Nidecker)
54:26 Leaving Snowboarding
1:17:05 Coffee
1:50:19 Ad (Yeti)
1:51:00 Hot Takes
2:05:57 Outro

This episode is sponsored by
Bubs Naturals (Use BOMBHOLE at checkout for 20% off)
Yeti
Turtlebox Audio
CAPiTA Snowboarding
Nidecker Snowboards
Find Nidecker boards and more at Milo Sport