Caleb Flowers | The Bomb Hole Episode 13

A deep dive into todays world of entrepreneurship from the mind of a visionary who blends the world of fashion, skateboarding, and snowboarding together into his own ethos. Caleb Flowers is behind Salt Lake City-based concept retailer Hathenbruck and the brand Bruhlers. With a fresh look into the world of retail sales and brand building through progressive marketing and creative product perspective this episode is a must listen for anyone who owns or is looking to start a brand or open up a retail business or really any type of business. Caleb is an idea man and is kind enough to share with us what he has learned on his journey as well as what he is currently working on. Sit back relax and join us in a conversation that could open your mind to new ways of doing business in todays age of information and social media as well as ways to recreate the brand to consumer relationship.


Who is Caleb Flowers? | 00:00:45

Hathenbruck | 00:12:00

Name That Video Part | 00:20:00

Hathenbruck Custom Dripmax Nike | Big Data | 00:22:35

Understanding Fashion and Hype | Rebranding | Fashion Flexing | 00:37:25

Hathenbruck Vending Machines | 00:49:10

The Mix Tape Jacket | Hathenbruck Skate Video's | 01:00:15

Bruhlers | A shred day at Brighton | 01:15:53

Launching Brands | 01:23:52

Wabi Sabi | Creating Sales Dialog | 01:38:18

Minimal Viable Good | Cunningham's Law | 01:43:50

Who's inspiring Caleb? | 01:49:38

Show Notes-


Guide to Retail sales Terms

Shoe Installation

Nike Wu Tang Dunks

Maison Margiela

Enzyme Dip

Hathenbruck Nike Dripmax

Shoe Customizers

The Crazy Vending Machines of Japan


Patagonia Nano Puff Jacket

Analog Wheel Wash Denim

Hathenbruck On Vimeo

Highsnobiety on Hathenbruck Skate Vids

FSBS Snowboarding Videos


Peter Sutherland

Rick Owens

Cunningham's Law






Mine 77 J1 Jacket